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You are in a room with two doors. Open one door and a time monster will get you. Open the other and the sun's rays will destroy you. What do you do?
I don’t like when I hit a wall. I am stuck and I am blinded by pressure and stress. I can not see a new perspective. It is so limiting and frustrating. To help my self I invented a system of creative (un)routines that rewires the way we perceive creativity. D!P® into your creativity as you dip your feet in the water to recharge, refocus, and reenergise.

Now I am on a mission to share it with everyone who wants to experience life as an innovator in their own unique ways and help others to do the same. D!P® toolkit have been shipped now to more than 10 countries and 3 continents. Learn more at https://creativitylab.co.uk/dip

Dr. Ieva Martinaitytė has been researching workplace creativity and innovative behaviour for 15 years. Her research findings have been published in leading journals such as Journal of Management, Journal of Occupational and Organizational Psychology, and Journal of Organizational Behavior.Ieva has tought courses in University College London and Univeristy of Cambridge. She is now is a visiting lecturer at University of East Anglia in the UK and a founder of a CreativityLab (www.creativitylab.co.uk) with a mission of demystifying creativity and making it accessible to everyone. Ieva currently lives in Vilnius, Lithuania with her husband and two boys.